Perfecting tradition through quality food products
JAMLA Corporation is a leading manufacturer and distributor of traditional Filipino “tablea” chocolate food and beverage products. We are the home of Alfonso’s Hot Chocolate, Instant Chocolate Champorado, Tita Lulu’s Arroz Caldo, and more.
Our Family staple offering - taste Filipino Tablea style hot chocolate perfected since 1949. Full-flavored, tart, roasted cacao taste mixed with cream and sugar.
Alfonso’s Tablea Hot Chocolate
For those who want to dial-in their own sweetness, we offer our tablea with no sugar added. Mix this with Alfonso’s for a darker yet balanced drink.
Batangas brand Tablea de Cacao
Alfonso’s Chocolate Champorado
Our most popular product on the market - sticky “malagkit” rice & our signature tablea chocolate make for a hearty snack in an instant. Just add hot water!
Tita Lulu’s Arroz Caldo
We diversify our catalogue outside of chocolate while making sure to keep our taste for satisfying recipes. Tita Lulu’s contains chicken flavor, onion, garlic, and other spices perfectly balanced in this instant rice porridge.
Alfonso’s Instant Gourmet Hot Chocolate
To further expand our signature hot chocolate to the market, we offer Alfonso’s in an instant - available in 30g cups or a box of 6 sachets.
Where you can find us
Alfonso’s Hot Chocolate, Champorado, and other JAMLA products are available in major supermarkets and convenience stores across the Philippines.
SM Supermarket, Robinsons, 7-Eleven, and Mercury Drug to name a few
Above: Alfonso’s Tablea is used as chocolate dip for churros
Select restaurants and hotels nationwide also choose our chocolate as a key ingredient for their dessert offerings.
JAMLA also exports to more than 30 countries. Areas include USA, Canada, Hong Kong, Australia, the Middle East, and Europe.
A tradition of quality
JAMLA has a rich history dating back to the Spanish era when Kapitan Alfonso Panopio made his best tasting chocolate known as ‘tablea’. Visitors frequented his house in Bauan Batangas to savor the goodness of Spanish-style chocolate or ‘tsokolate eh’. This tradition of welcoming visitors into their homes and serving the best chocolate is still at the heart of the company.
In 1949, grandson Modesto with wife Emilia established Mely’s Pure Chocolate - pioneering and supplying Ka-Alfonso’s hot chocolate to supermarkets, hotels, and restaurants of the 1960s.
In 1997, the company was incorporated into JAMLA Corporation.
Up to this day, Alfonso’s Hot Chocolate is at the core of our company. Our tradition of quality is now perfected and evolved into instant drinks, chocolate champorado, and baking supplies.